India and San Francisco-based customer engagement platform MoEngage has released the results of the Martech Readiness Report 2024.
MoEngage’s Martech Readiness Report 2024 draws insights from the responses of over 70 senior leaders and decision-makers in enterprise financial service organisations to a market survey. This report covers how large-scale financial organizations prepare to meet their customers’ ever-evolving expectations and demands.
(3) However, 47.2% of senior executives in the financial service industry felt they are not well prepared to adapt to evolving customer expectations because their current martech stack does not empower them enough/prepare them enough
Financial service enterprise brands understand consumer expectations are constantly evolving and have the right teams to meet them. But their current martech stack is holding them back. Also, financial service enterprise brands are well aware that speed and agility are the needs of the hour. However, their current martech stack is hindering their ability to move fast.
What do finserv brands need to digitally transform in 2024?
Financial service brands need a modern customer engagement platform that can:
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Safely ingest, store, and access customer data to ensure financial service brands adhere to global and regional data privacy and security standards.
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Leverage data to uncover critical insights and actionable analytics to cater to evolving customer expectations.
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Automate customer engagement across multiple digital touchpoints to boost conversions across websites and mobile apps.
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Unify transactional and service messaging and reduce development or engineering efforts.
