PwC India has elevated senior consulting leader Abhinav Pratap Singh to the role of Executive Director, strengthening its finance and tax transformation advisory capabilities in the country. In his new position, Singh will spearhead strategic transformation programs for clients across sectors, with a sharp focus on value-led outcomes and digital finance innovation.
Singh’s elevation marks a significant milestone in PwC India’s push to deepen its offerings in finance transformation, OCFO (Office of the CFO) solutions, and tax transformation. He is expected to lead large, complex programs that help enterprises modernise their finance functions, enhance performance, and strengthen governance frameworks.
In his Executive Director mandate, Singh will be responsible for driving integrated transformation agendas that span enterprise performance management, financial planning, and SAP-led solutions. The role places him at the intersection of technology, regulation, and strategy, where organisations are increasingly seeking partners who can translate digital initiatives into measurable business impact.
A key part of his portfolio will be OCFO solutions, including target operating models, process re-engineering, and analytics-driven decision support for CFO organisations. On the tax side, he will focus on transformation programmes that align technology, data, and compliance to evolving regulatory expectations.
Singh has been associated with PwC India for more than seven years, during which he has progressed from Associate Director to Director and now to Executive Director. Over this period, he has led multiple large-scale transformation engagements, particularly around finance modernisation and digital enablement for large enterprises.
Before joining PwC India, Singh worked with Infosys, where he built deep expertise in SAP BPC, business intelligence, and financial analytics solutions. This experience forms the backbone of his current work in enterprise performance management and SAP-driven transformation programmes.
