Home Industry News Team Dimension Data rebrands to NTT Pro Cycling

Team Dimension Data rebrands to NTT Pro Cycling

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Rebranded Cycling Team will use Co-Innovated Technologies to Drive Performance through the 2020 Season

NTT Pro Cycling, a UCI WorldTour cycling team based in South Africa, unveiled its team for the 2020 season as it rebrands from Team Dimension Data. The announcement, made at the home of NTT in Tokyo, was accompanied by a jersey reveal and insights into the technology solutions driving rider recruitment and race strategy within the team.

The new kit will grace the WorldTour and the sport’s biggest races throughout 2020. It’s a brand that riders will wear with immense pride, while at the same time continuing to showcase the impact that bicycles have in changing lives through NTT Pro Cycling’s work with Qhubeka, which has recently distributed its 100,000th bike.

The team for 2020 features nine exciting new riders, to supplement the current pool of talent as the team looks to race with a goal of establishing itself among the top ten teams in the world.

Each of the riders were selected with the help of a technology solution that was co-innovated by NTT and NTT Pro Cycling. The solution leverages advanced data analytics that helps the team to select riders, prepare its race calendar, and assign the right riders to the right races. Technology also helps the team monitor the health and wellness of its riders through a mobile application, and business-focused applications such as asset tracking, vehicle tracking and monitoring, help the team to function as a well-organized global business. Together, we’ve created the most technically advanced team in the WorldTour.

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