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NTT and A.S.O. to transform and revolutionize fan experience with new technology deal

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NTT and A.S.O. continue to transform and revolutionize the fan experience of the Tour de France with new technology deal

Newly launched, world-leading technology company NTT extends global partnership until 2024

Nippon Telegraph and Telephone (NTT) and Amaury Sport Organisation (A.S.O.), the organizer of the Tour de France, have renewed their partnership until 2024, which was initiated by Dimension Data in 2015. The extension of this agreement enables NTT to continue providing innovations to both enhance the viewing experience and attract an entirely new generation of digitally savvy fans.

Five years into the partnership, NTT and A.S.O. have led the way in the use of advanced technology in cycling, demonstrating how the use of data can truly revolutionize the sport’s fan experience. This paves the way for NTT to use its expertise to digitize other areas of sport such as connected stadiums and velodromes.

The 106th edition of the Tour de France starts on 6 July 2019 in Brussels celebrating 100 years of the Yellow Jersey. Brussels is also the home of Eddy Merckx who holds the record for wearing the most Yellow Jerseys. The Tour finishes in the Champs-Élysées, Paris on 28 July 2019.

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