Zendesk has announced customer experience (CX) generative AI advancements that allow companies to realize immediate business value through improved customer satisfaction, reduced costs and increased customer loyalty.
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Zendesk AI: As part of the Zendesk AI solution, companies can now deploy generative AI-powered bots that quickly and seamlessly supply answers to customers. Additionally, agents, admins and managers now have more AI tools to customize and enhance their CX solutions.
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AI for Voice: As part of this next wave of Zendesk AI innovation, agents now have the option to receive AI-generated conversation summaries and transcripts that capture customer sentiment, which increases productivity and reduces costs.
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Advanced Data Privacy and Protection: Available today, businesses now have access to advanced safeguards and controls to manage customer data and ensure that generative AI is safely and securely deployed.
“Constant AI innovation is the new reality for CX leaders. While this promising technology unlocks incredible opportunities, it also adds pressure to deploy rapidly evolving capabilities in a timely manner and deliver meaningful business value,” said Tom Eggemeier, CEO, Zendesk. “Zendesk is the best partner for businesses during this transformative time. We bring a powerful combination of deep CX and AI experience to provide capabilities that allow CX teams to be more efficient and empathetic. This improves customer and employee satisfaction and delivers cost efficiencies and revenue growth.”
New generative AI capabilities create authentic conversations
According to the 2023 Zendesk CX Trends Report, nearly 70% of consumers expect most companies will use generative AI to improve their experiences. The new Zendesk generative AI capabilities enable bots to summarize key information from multiple help center articles for more natural conversations with customers. With these Zendesk AI enhancements, agents can resolve requests faster and more consistently with contextually similar tickets. Additionally, admins can review AI-provided intent suggestions that address gaps in answers as well as adjust bot tone to be more casual or professional to stay consistent with brand persona.
“Our team is very focused on operational efficiency and with Zendesk AI, we implemented AI immediately – without any developer support – while maintaining high-quality, personalized service for our customer base of more than 1.2 million online shoppers,” said Aashley Malsbury, Sr. Operations Manager, Grove Collaborative. “As we implement Zendesk AI across our CX portfolio, there is massive potential to eliminate manual work for agents which allows them to focus on more important tasks that are key to maintaining our 95% CSAT score.”
As part of this release, Zendesk AI is expanding intent detection to additional industries and use cases including Insurance, Travel/Tourism and more. Companies in these industries can now take common intents and edit them for their specific needs such as detecting frequently asked questions by travelers, and escalating to agents who are specially equipped to handle these issues.
Additionally, Zendesk announced AI for Voice which further reduces manual work for agents working on the phone by summarizing the conversation, providing a transcript and identifying customer sentiment. This saves time and allows agents to focus on customer resolutions.
Advanced security and privacy safeguards businesses
As the demand for AI-driven and personalized experiences grows, companies are finding it increasingly important to secure data across the customer journey. As part of Zendesk’s commitment to trust and security, the company provides auditability, encryption, and business resilience as well as a variety of certifications including FedRAMP and ISO certifications, and compliance controls to meet HIPAA and GDPR requirements.
To build on these offerings, Zendesk today launched an Advanced Data Privacy & Protection package. This provides companies with greater control and flexibility over customer data to:
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Safeguard their business with stronger and targeted encryption
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Elevate privacy by specifying what data is shown and kept
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Strengthen security and visibility by logging who accessed and searched for data
“AI is revolutionizing the Indian economy, with the potential of adding $450-500 billion to the country’s economy by 2025 according to NASSCOM. Generative AI is particularly gaining traction and its applications for CX are exciting,” said Vasudeva Rao Munnaluri, RVP India & SAARC, Zendesk. “As the demand for more personalized, conversational experiences grows, there’s also the concern for data protection. With the Parliament of India passing the Digital Personal Data Protection Bill, businesses are gearing up to adapt to the changes in practices. Zendesk has the right solutions – built on a commitment to trust and security – and deep expertise in CX and AI to help businesses in India be more efficient, empathetic and secure.”
These capabilities will help businesses manage rapidly evolving data requirements accelerated by advances in AI. As the industry continues to evolve, Zendesk is committed to guiding companies through changing regulations and ensuring control and flexibility over how customer data is managed.
“There is a lot of value and power that generative AI and LLMs promise for businesses. However, we must set an example on building CX responsibly and guide our customers to reduce risk,” said Cristina Fonseca, Head of AI, Zendesk. “In line with our security principles and privacy framework, we have built in safeguards and control for companies to set limits for bots. For example, when sensitive information (such as medical history) comes up, an agent must be brought into the customer conversation.”
