- Vi customers anywhere in India can view Live Relay of the 12 Day Rath Yatra festivities, directly from Puri
As Lord Jagannath, Lord Balabhadra and Devi Subhadra prepare to embark on their annual journey to their aunt’s abode- the Gundicha Temple, lakhs of devotees will gather in the city of Puri for the once-a-year opportunity to pull the sacred chariot and seek the Lord’s blessings. Giving Lord Jagannath devotees an opportunity to watch the Rath Yatra Live from anywhere, leading telecom operator Vi is facilitating Live Darshan of the Yatra ceremonies. The Live Relay can be accessed by Vi customers at no extra cost, on Vi Movies & TV– Vi’s OTT aggregator platform that offers easy access to 20+ OTT platforms under one roof.
In partnership with SheemarooMe, Vi has curated a special content series for this 12 days long festival. From 16 July to 27 July 2026, Vi customers can watch the live telecast of the Rath Yatra and its key rituals on the Vi Movies & TV, including the Gundicha Yatra, Bahuda Yatra, Suna Besha, Adhar Pana and Niladri Bije, allowing viewers to witness every significant moment of the festival.
Going beyond the live telecast, Vi in partnership with SheemarooMe has curated a special content series for this 12m days long festival. Starting 16th July, Vi Movies & TV will showcase a specially curated 24×7 devotional experience featuring documentaries on the making of the majestic Rathas, the history and traditions of the Jagannath Temple, conversations with Daityapatis, Pandas and Rath Shilpis, along with fascinating stories exploring the lesser-known rituals and cultural heritage associated with the Rath Yatra.
