Deep tech AI company M37Labs has launched EBIC.AI (Enterprise Brand Intelligence Console), a vertical AI platform designed to transform the $100 billion global marketing, PR, and communications industry by solving its most chronic problem: profoundly disjointed workflows.
EBIC.AI is the world’s first adaptive AI platform to unify all brand, PR, and reputation activities into a single console. It directly attacks the operational inefficiencies that plague comms teams, replacing scattered tools and data silos with an integrated system that dramatically boosts productivity, unlocks creative potential, and drives measurable growth.
Recent industry research reveals that communications professionals use an average of 11 different tools daily, with 68% citing workflow fragmentation as their primary productivity barrier. Early deployments of EBIC.AI across enterprise clients in India and Malaysia demonstrate the platform’s transformative impact, with teams reporting up to 15x productivity improvements and 3x time savings through unified dashboard management.
The platform provides real-time intelligence and automation, alerting the C-Suite to evolving narratives, stakeholder sentiment, and potential crises. This empowers teams to move from reactive monitoring to proactive, strategic brand management. In just two months of deployment, the platform’s predictive algorithms successfully identified and helped prevent three potential brand crises for early adopting clients.
“The biggest bottleneck in communications isn’t ideas; it’s execution trapped in disconnected systems. EBIC.AI is the intelligent co-pilot that finally unifies these disjointed workflows,” stated Prashant Shivram Iyer, Co-Founder & CEO of M37Labs. “We’re augmenting human creativity with AI-powered productivity, giving founders and comms leaders their most valuable resource back: strategic thinking time.”
From Disjointed to Unified: The EBIC.AI Advantage
EBIC.AI‘s proprietary technology stack integrates four key components to eliminate workflow fragmentation:
• Real-time Omnichannel Brand Monitoring: A single dashboard with a contextual AI co-pilot that summarizes and analyses global developments, enabling teams to strategize faster and with greater productivity. Early users report 3x faster strategic decision-making through consolidated intelligence.
• Predictive Crisis Detector: Advanced algorithms analyse millions of data points to predict potential crises, providing crucial time for preventative action and protecting brand growth. The system has already demonstrated its value by identifying emerging threats weeks before they could impact brand reputation.
• Strategic Narrative Engine: A unique reinforcement learning (RML) framework that fosters AI-human collaboration to generate compelling narratives, preserving authentic brand voice and supercharging creative output. Teams using the human-in-the-loop content creation feature report 3x increases in output efficiency while maintaining brand authenticity.
• Intelligence Hub with Competitive Advantage Mapping: Delivers real-time strategic insights into competitor positioning and market opportunities, moving far beyond basic mention tracking.
“Other tools monitor; EBIC.AI comprehends and acts,” commented Zorawar Purohit, CAIO & Co-founder. “It becomes an intelligent extension of your team, learning from every interaction to continuously protect and enhance brand value. This isn’t an incremental improvement; it’s a new operating model for enterprise brand management.”
The platform’s early success with multinational clients across diverse markets validates its universal applicability. Built by a world-class team of developers from India for global enterprise adoption, EBIC.AI‘s cloud-native, multi-language architecture ensures hassle-free integration. It addresses a critical market gap by offering a comprehensive brand intelligence solution, moving far beyond the single-point services that have perpetuated the industry’s disjointed state.
