Global cloud communications platform Infobip and the MoneyGram Haas F1 Team are launching a click-to-WhatsApp conversational assistant at the next race in Monza, giving fans the chance to test their MoneyGram Haas F1 Team knowledge through an interactive quiz and win exclusive signed memorabilia.
Ahead of the race on 7 September, Infobip and the MoneyGram Haas F1 Team rolled-out their new conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram. Fans can join exclusive WhatsApp conversations to access interactive quizzes, and the chance to win signed race memorabilia.
This is the next step in the partnership between the two organisations, which was launched in May this year. Infobip signed a multi-year partnership with the MoneyGram Haas F1 Team and together they are revolutionising fan engagement, enabling the team to develop deeper connections with fans worldwide. Infobip’s technology is powering a new era of digital engagement, delivering real-time, personalised experiences that bring fans closer to the action.
With a shared commitment to engineering excellence and innovation, the partnership brings together two performance-driven teams focused on pushing boundaries, on and off the track. The Monza debut marks the beginning of an expanded digital experience roadmap connected to Infobip’s Conversational Experience Orchestration Platform. Future phases will include AI-powered race predictions, personalized content recommendations based on fan preferences, and integration with augmented reality features that will bring fans even closer to the race day experience. The partnership will also explore advanced simulator integrations, giving fans virtual access to the team’s performance data and training insights.
“Working with the MoneyGram Haas F1 Team to pioneer conversational experiences showcases how advanced messaging technology can transform sports engagement. In similar cases this technology has been able to increase fan engagement in several folds, offering a memorable fan experience. Our platform’s ability to deliver rich, interactive experiences at scale makes every fan interaction meaningful, whether they’re trackside at Monza or watching from anywhere in the world,” said Ivan Ostojić, Chief Business Officer at Infobip.
“Our fans are the heartbeat of the MoneyGram Haas F1 Team. This AI-powered platform doesn’t just bring them closer to the action – it creates a two-way conversation that helps us understand and serve our global community better. Starting at Monza, fans worldwide will experience a new level of engagement that reflects our commitment to innovation both on and off the track,” says Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing.
