Authored By Derek Manky, Chief Security Strategist & Global VP Threat Intelligence at FortiGuard Labs
While threat actors continue to rely on many “classic” tactics that have existed for decades, our threat predictions for the coming year largely focus on cybercriminals embracing bigger, bolder, and—from their perspectives—better attacks. From Cybercrime-as-a-Service (CaaS) groups becoming more specialised to adversaries using sophisticated playbooks that combine both digital and physical threats, cybercriminals are upping the ante to execute more targeted and harmful attacks.
In our 2025 threat predictions report, our FortiGuard Labs team looks at tried-and-true attacks cybercriminals continue to rely on and how these have evolved, shares fresh threat trends to watch for this year and beyond, and offers advice on how organisations worldwide can enhance their resilience in the face of a changing threat landscape.
Emerging threat trends to watch for in 2025 and beyond
As cybercrime evolves, we anticipate seeing several unique trends emerge in 2025 and beyond. Here’s a glimpse of what we expect.
- More attack chain expertise emerges: In recent years, cybercriminals have been spending more time “left of boom” on the reconnaissance and weaponisation phases of the cyber kill chain. As a result, threat actors can carry out targeted attacks quickly and more precisely. In the past, we’ve observed many CaaS providers serving as jacks of all trades—offering buyers everything needed to execute an attack, from phishing kits to payloads. However, we expect that CaaS groups will increasingly embrace specialisation, with many groups focusing on providing offerings that home in on just one segment of the attack chain.
- It’s Cloud(y) with a chance of cyberattacks: While targets like edge devices will continue to capture the attention of threat actors, there’s another part of the attack surface that defenders must pay close attention to over the next few years: their cloud environments. Although cloud isn’t new, it’s increasingly piquing the interest of cybercriminals. Given that most organisations rely on multiple cloud providers, it’s not surprising that we’re observing more cloud-specific vulnerabilities being leveraged by attackers, anticipating that this trend will grow in the future.
- Automated hacking tools make their way to the Dark Web Marketplace: A seemingly endless number of attack vectors and associated code are now available through the CaaS market, such as phishing kits, Ransomware-as-a-Service, DDoS-as-a-Service, and more. While we’re already seeing some cybercrime groups rely on AI to power CaaS offerings, we expect this trend to flourish. We anticipate that attackers will use the automated output from LLMs to power CaaS offerings and grow the market, such as taking social media reconnaissance and automating that intelligence into neatly packaged phishing kits.
- Playbooks grow to include real-life threats: Cybercriminals continually advance their playbooks, with attacks becoming more aggressive and destructive. We predict that adversaries will expand their playbooks to combine cyberattacks with physical, real-life threats. We’re already seeing some cybercrime groups physically threaten an organisation’s executives and employees in some instances and anticipate that this will become a regular part of many playbooks. We also anticipate that transnational crime—such as drug trafficking, smuggling people or goods, and more—will become a regular component of more sophisticated playbooks, with cybercrime groups and transnational crime organisations working together.
- Anti-adversary frameworks will expand: As attackers continually evolve their strategies, the cybersecurity community at large can do the same in response. Pursuing global collaborations, creating public-private partnerships, and developing frameworks to combat threats are all vital to enhancing our collective resilience. Many related efforts—like the World Economic Forum Cybercrime Atlas initiative, of which Fortinet is a founding member—are already underway, and we anticipate that more collaborative initiatives will emerge to meaningfully disrupt cybercrime.
Enhancing collective resilience against an evolving threat landscape
Cybercriminals will always find new ways to infiltrate organisations. Yet there are numerous opportunities for the cybersecurity community to collaborate to better anticipate adversaries’ next moves and interrupt their activities in a meaningful way.
The value of industry-wide efforts and public-private partnerships cannot be overstated, and we anticipate that the number of organisations participating in these collaborations will grow in the coming years. Additionally, organisations must remember that cybersecurity is everyone’s job, not just the responsibility of the security and IT teams. Implementing enterprise-wide security awareness and training, for example, is a vital component of managing risk. And finally, other entities have a responsibility to promote and adhere to robust cybersecurity practices, ranging from governments to the vendors that manufacture the security products we rely on.
No single organisation or security team can disrupt cybercrime alone. By working together and sharing intelligence across the industry, we’re collectively better positioned to fight back against adversaries and effectively protect society at large.
