DigitalCIO
No Result
View All Result
  • Home
  • Tech News
  • Market Insights
  • CIO Interviews
  • Events and Conferences
  • Opinion and Analysis
  • Resources
DigitalCIO
  • Home
  • Tech News
  • Market Insights
  • CIO Interviews
  • Events and Conferences
  • Opinion and Analysis
  • Resources
No Result
View All Result
Digitalcio
No Result
View All Result
Home Tech News

3i Infotech Awarded INR 32 Crore Contract for RailTel Project

DigitalCIO Bureau by DigitalCIO Bureau
February 2, 2024
in Tech News
0
3i Infotech Awarded INR 32 Crore Contract for RailTel Project
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter

3i Infotech Limited has been awarded a digital ad inventory services contract by Concept Communications for their iconic customer BPCL. The award marks the anchor customer for Nure Bharat Network (NBN) which is a wholly owned subsidiary of 3i Infotech formed in a joint consortium with RailTel Corporation of India.

Tapping into the NBN services, Concept Communications will be leveraging the core strength of 3i Infotech in the edge computing domain. Through this contract, a huge amount of data and services will be operated and worked on at the secure access service edge to carry out the branding and awareness mandate for Bharat Petroleum Corporation of India Limited. The contract stands at INR 32.70 crore plus taxes and will be executed over a period of 27 months.

NBN is aimed at facilitating an efficient network of advertising across the country by tapping into the free captive WiFi at the 6105+ railway stations of India, making it the largest connectivity medium in Asia through Indian Railways. By deploying this network of digital advertising, BPCL will be able to reach a daily count of 23 million passengers and more than 1.1 million internet users per day.

NuRe Bharat Network is the most recent addition to the ‘NuRe’ umbrella by 3i Infotech. NuRe encompasses all the cutting-edge services of the company spanning across the various industry verticals including technology, BFSI, insurance, education, hospitality, healthcare, governance, and telecommunications among others. Emerging technologies in advertising, 5G, IoT, AAA, cybersecurity, SASE and CloudFirst can be deployed under the NuRe brand.

Speaking on the win, Thompson P. Gnanam, Managing Director, and Global CEO, 3i Infotech, said, “We are truly honoured and proud to accept this significant contract from by Concept and BPCL. This mandate comes as a strong anchor for us when we are just starting out with our initiative in the advertising domain through the NuRe Bharat Network. This achievement reflects the dedication and expertise of our team, and we look forward to delivering exceptional value and innovation in our partnership with BPCL.”

3i Infotech sights the need and advantages of connecting all large, medium, and small advertisers across the country to connect with the nation’s populace. Onboarding NBN will allow the advertisers to connect deeply with the people of Tier 1,2,3&4 towns of India based across rural, semi-urban and urban cities. The advertisers will get a multitude of options for their ads including display banner ads, video banner ads, interstitial ads, and carousel ads in multiple dimensions and formats. Advertisers will also be able to execute targeted communication in English and 8 regional languages to reach specific audiences across the demography.

Tags: 3i Infotech
Share30Tweet19
DigitalCIO Bureau

DigitalCIO Bureau

Recommended For You

Trend Micro Adopts NVIDIA Agentic AI Safety Blueprint

by DigitalCIO Bureau
June 17, 2025
0

Bengaluru, June 17, 2025 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced its adoption of the NVIDIA Agentic AI Safety blueprint, enhancing foundational security to help...

Read moreDetails

Splunk Report Underscores Critical Need for Connected Security Operations

by DigitalCIO Bureau
June 17, 2025
0
Splunk Report Underscores Critical Need for Connected Security Operations

Splunk has released its “State of Security 2025” global research report, highlighting the mounting challenges faced by Security Operations Centers (SOCs). The report uncovers the pain points that mire...

Read moreDetails

Volvo Cars Partners With HCLTech

by DigitalCIO Bureau
June 16, 2025
0
VTEX Partners with Vinculum to Elevate Customer Experience in India

HCLTech has announced that Volvo Cars has chosen HCLTech as one of its strategic suppliers for engineering services. Volvo Cars has been at the forefront of automotive innovation...

Read moreDetails

Oracle And AMD To Deliver Breakthrough Performance In AI Workloads

by DigitalCIO Bureau
June 16, 2025
0
European Commission Selects Oracle Cloud Infrastructure

Oracle and AMD have announced that AMD Instinct MI355X GPUs will be available on Oracle Cloud Infrastructure (OCI) to give customers more choice and more than 2X better price-performance...

Read moreDetails

Commvault Introduces New Post-Quantum Cryptography Capabilities

by DigitalCIO Bureau
June 14, 2025
0
Commvault Introduces New Post-Quantum Cryptography Capabilities

Commvault has announced enhancements to its post-quantum cryptography (PQC) capabilities. These advancements are designed to help customers protect their highly sensitive, long-term data from a new generation of...

Read moreDetails
Next Post
Samsung And Google Cloud To Bring Generative AI To Samsung Galaxy S24 Series

Samsung And Google Cloud To Bring Generative AI To Samsung Galaxy S24 Series

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

Microsoft and Nokia join hands to accelerate digital transformation for enterprises

November 7, 2019
CRISIL To Acquire Bridge To India Energy

AMD Completes Acquisition Of ZT Systems

April 3, 2025

McDonald’s buys Dynamic Yield to boost its online marketing efforts

March 26, 2019

Browse by Category

  • Acquisition
  • Appointment
  • Archive
  • Artificial Intelligence
  • CIO Interviews
  • Cloud
  • Datacenter
  • Events and Conferences
  • Market Insights
  • News
  • Opinion and Analysis
  • Products
  • Resources
  • Security
  • Storage
  • Tech News
  • Telecom
Digitalcio

Welcome to DigitalCIO, your ultimate source for staying ahead in the ever-evolving world of technology and business.

BROWSE BY TAG

Acquisition AI Appointment artificial intelligence Artificial Intelligence and Machine Learning AWS Big Data and Analytics Blockchain CISCO Cloud Computing Cloudflare Commvault CrowdStrike Cybersecurity Dell Technologies Digital Transformation Dynatrace E-books Fortinet Gartner Generative AI Google Cloud HCLTech Honeywell IBM Infographics Internet of Things (IoT) Kaspersky Microsoft Netskope NTT DATA Nutanix Palo Alto Networks Panel Discussion Qlik Salesforce ServiceNow Sophos Tenable Veeam Veeam Software Vertiv Webinars Whitepaper Zscaler

CATEGORIES

  • Tech News
  • Market Insights
  • CIO Interviews
  • Events and Conferences
  • Opinion and Analysis
  • Resources
  • Archive

NAVIGATION

  • Home
  • About Us
  • Advertise with Us
  • Contact Us

© 2024 digitalcio.in - All rights reserved.

No Result
View All Result
  • Home
  • Tech News
  • Market Insights
  • CIO Interviews
  • Events and Conferences
  • Opinion and Analysis
  • Resources

© 2024 digitalcio.in - All rights reserved.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?