TCS Buys US Salesforce Consulting Firm Coastal Cloud

Tata Consultancy Services (TCS) has signed a definitive agreement to acquire 100% stake in Coastal Cloud, a leading Salesforce Summit partner that specializes in Salesforce Consulting for an all cash consideration of $700 Million. Founded in 2012, Coastal Cloud is a leading multi-cloud Salesforce consulting firm, specializing in enterprise-scale transformations. They bring AI-led advisory and business consulting capabilities to help customers reimagine Sales, Service, Marketing, Revenue, CPQ, Commerce and Salesforce Data Cloud. As a Salesforce Summit Partner, Coastal Cloud excels in building deep customer relationships and partnerships. Coastal Cloud also has nominations on the Salesforce Partner Advisory Board which enables them to shape product innovations and develop the services required to support new launches. Coastal Cloud is led by Eric Berridge, a proven Salesforce veteran who has built and scaled category-leading Salesforce services ventures. Salesforce Ventures has been a strategic investor in this firm. In October 2025, TCS strengthened its Salesforce practice with its ListEngage acquisition, a Summit Partner recognized for its Agentforce, Marketing and Commerce Cloud expertise. With Coastal Cloud, TCS has further strengthened its Salesforce advisory and business consulting capabilities across verticals globally by adding over 400 seasoned professionals with more than 3,000 multi-cloud certifications. Coastal Cloud’s customer portfolio includes enterprises across industry verticals. TCS will benefit from getting access to mid-market customer segment and synergies it can drive across Coastal and TCS’s customer base. With the acquisitions of ListEngage and Coastal Cloud, TCS will be among top 5 Salesforce advisory and consulting firm, globally. Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, said, “This acquisition marks a pivotal milestone in advancing our global Salesforce capabilities and accelerating our AI-led transformation agenda. It is another significant step towards realizing TCS’s vision of becoming world’s largest AI-led Technology Services company. By adding over 400 multi-cloud specialists with deep industry expertise, we are strengthening our advisory and business consulting capabilities and enhancing our AI and data offerings. We are delighted to welcome the Coastal Cloud team to TCS family. Eric, together with Altaf Shaikh from ListEngage will strengthen our leadership in propelling the next phase of growth for our Salesforce practice”. Eric Berridge, CEO, Coastal Cloud, said, “This is an exciting new chapter for Coastal Cloud, and joining TCS enables us to serve our customers’ evolving needs with even greater depth, speed, and scale. Our team’s Salesforce and multi-cloud expertise, combined with TCS’ global reach, advanced AI capabilities and enterprise scale solutions, will allow us to support customers across a broader spectrum of transformation needs. Together, we can design solutions, modernize complex processes, and unlock new value across industries globally. Importantly, this partnership gives us a stronger platform to grow, inspire and attract the industry’s best Salesforce and AI professionals. We remain committed to the relationships we have built over the years, and we look forward to expanding them through this partnership.” Vikram Karakoti, Global Head, Enterprise Solutions, Tata Consultancy Services, “Coastal Cloud’s multi-cloud capabilities strongly complement TCS’ existing Salesforce strength, and together with ListEngage’s expertise, we are poised to build a world-class Salesforce practice to deliver full-stack, custom solutions globally. These two acquisitions expand our geographic presence, deepen our sector capabilities, and significantly strengthen our talent pool, giving us confidence to meet our aspirations and support clients’ agendas in a rapidly evolving technology landscape. TCS remains fully committed to our existing customers, ensuring continuity, consistency, and excellence in service delivery.” These acquisitions significantly strengthen TCS’ global salesforce aspirations by bringing together comprehensive, multi-cloud Salesforce expertise across industries globally. With enhanced talent and complementary delivery capabilities, TCS is now better equipped to deliver stronger client outcomes and accelerate growth across all key global markets. Additionally, TCS will continue to pursue the M&A agenda aligned with its core priorities in AI, Cloud, Cybersecurity, Digital Engineering and Enterprise Solutions. This reinforces TCS’ commitment to its customers in the United States of America, which is the largest market for the organization globally. In over 50 years of operations in the region, TCS has built a reputation as a reliable partner that helps enterprises seize future opportunities today. The latest acquisition is a step forward in that direction. The transaction is subject to conditions precedent and regulatory approvals.