ServiceNow, the AI control tower for business reinvention, has committed a USD 40 million investment to BUSINESSNEXT, an autonomous operating platform serving the banking and financial services sector.
BUSINESSNEXT’s customer relationship management (CRM), verticalized AI capabilities and digital lending platform for financial services combined with ServiceNow’s commitment to delivering industry-specific AI solutions underscores the significant growth potential in working together to accelerate the autonomous banking across the Asia Pacific region.
“With deep banking intelligence and AI-led customer engagement capabilities, institutions can now operate with greater speed, intelligence, and coordination across all customer and operational touchpoints. Moreover, as AI has matured today, this investment will further accelerate our efforts to deliver Private AI solutions, meeting the unique needs of banking and financial services”, said Nishant Singh, CEO and Co-founder BUSINESSNEXT.
“This investment reflects ServiceNow’s commitment to delivering industry solutions that actually solve the problem, not generic platforms that require years of customization,” said Adrian Johnston, President, APAC, ServiceNow.
Front-to-Back Orchestration
BUSINESSNEXT and ServiceNow together will create a unified autonomous operating fabric for financial services enterprises. BUSINESSNEXT manages customer-facing acquisition, engagement, and real-time customer signals, while ServiceNow’s Financial Services Operations (FSO) platform orchestrates middle and back-office operations—including case management, complaints handling, and agentic AI workflows.
This combination along with ServiceNow’s AI Control Tower helps eliminate fragmentation and enables financial services organisations to deliver a seamless system of execution for creating future ready autonomous operations with regulatory sector guard rails at scale.
Singh, further added, “With ServiceNow’s collaboration, we can accelerate go-to market and adoption of AI-native solutions designed for the unique needs of financial services enterprises—particularly in APAC, where the opportunity is enormous.”
“BUSINESSNEXT’s success with leading Indian banks and insurers, combined with ServiceNow’s operational AI capabilities, gives financial services enterprises in APAC a credible, proven path to AI-driven transformation,” said Johnston.
