Source: ET Bureau
EY India has acquired Mumbai-based C Centric, a provider of CRM solutions and services and will bring on board a team with experience in conceptualizing and implementing CRM solutions. With the acquisition the company will be able to offer solutions in on-premise CRM implementations, that include social CRM, cloud CRM, SaaS CRM, and Artificial Intelligence (AI) and Robotic Process Automation (RPA) powered CRM.
Rohan Sachdev, Partner and Leader, Advisory Services, EY in India said “The C Centric team has a strong reputation in the market for delivering leading edge CRM solutions and services across industries, particularly financial services including banking and insurance. Over the past couple of years, we have collaborated with the C Centric team in strategizing and implementing several complex, large-scale digital transformation programs and our clients have benefitted immensely from this association. Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience to customers.”
C Centric was co-founded by Shubho Bhattacharrya, Gerald Prabhu, Vinod Ganesh Ram and Vineet Kalucha in 2007 in Mumbai and has a presence in three cities. It is a provider of ‘customer centric’ software solutions offering customer experience linked consulting services, implementation and maintenance and solutions linked to finance investments and operations. C Centric also partners with providers of customer management solutions like Microsoft.
Shubho Bhattacharrya, CEO of C Centric said, “CRM implementation is key to a digital roadmap of an organization and puts customer insights at the center of the business transformation strategy. Over the last decade, we have enabled organizations to respond to digital disruption across industries through state-of-the-art CRM solutions. We at C Centric are very excited to be joining EY, a globally connected, multidisciplinary professional services organization and it is a great match with our heritage in digital transformation and EY’s rich innovation consulting culture.”
EY India currently has 2800 digital and technology professionals. According to EY, it has globally completed over 120 acquisitions in the last six years. Recently, EY in India acquired user experience design compnay, Fortune Cookie UX Design.